YardSeeker

YardSeeker, the world’s first designated open storage marketplace, approached me to craft an identity that would set them apart in this emerging sector. Combining bold personality with familiar simplicity, I developed a brand that utilises yard-like borders and bold block forms within its graphic language. The result is a memorable identity, inspired by the unique shapes and quirky forms of industrial yards. This cohesive approach reflects YardSeeker’s innovative vision, positioning them as the go-to platform for industrial open storage solutions.

Crafting the Brand

The process was highly collaborative, involving deep dives into YardSeeker’s market and mission. By exploring the unique forms and quirks of industrial yards, I created a graphic language that balanced boldness with clarity, ensuring the brand felt both distinctive and approachable. Finding inspiration in the outer perimeters and boundary lines of the yards was a particularly joyful theme, which threaded seamlessly through every element of the identity.

Measuring Success

Within the same month of launching their new brand identity, YardSeeker’s founder successfully secured a £250,000 investment, demonstrating the immediate impact of a well-crafted and strategic brand.

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