For this project, I worked quickly and efficiently within a tight budget and timeline. Starting with rapid-fire moodboarding, high-level strategy, and brand naming, I developed a retro-inspired font palette and visual language. With no budget for illustration, I created a sticker pack to fill space and add a playful tone. As a typography enthusiast, I was pleased that we chose a wordmark with heavily customised letterforms based off a classic typeface.
Success Metric
Despite the tight budget and timeline, we successfully developed a playful yet professional brand identity that played a key role in securing the startup's investment.
